About Adaline's Playroom
How we got here, what we do, and where we are going next!
The Beginnings
Hi, I’m Jenna! In 2021, inspired by my daughter Adaline, I launched Adaline’s Playroom —a mobile soft play business that brought joy and safe entertainment to young children’s events.
After over a decade in professional event planning and marketing, I noticed something missing in the industry: family-friendly options tailored to the littlest guests. I’ve always had a passion for play and creativity, so I took the leap and created a mobile business that filled this gap.
But like most new entrepreneurs, I quickly realized that starting something unique comes with challenges (like insurance and product sourcing!). When I got started, there were very few resources available for mobile soft play businesses. I made my fair share of mistakes—sometimes costly ones—but I persevered, learned, and grew. Over time, I developed a low-overhead, high-profit business model that not only worked for my family but allowed me to grow and scale at my pace.
My Real Super Power
While I fell in love with the soft play industry and how much value it adds in the children's entertainment market, I discovered my true passion along the way: helping others succeed in business.
I’ve always thrived on business strategy, marketing, and empowering entrepreneurs, especially women and moms. I believe there’s a better way to live than the traditional 9-to-5 grind. For women—many of whom are balancing family, careers, and dreams of entrepreneurship—a mobile soft play business offers an incredible opportunity.
Whether you’re looking to add extra income as a stay-at-home mom or build a thriving full-time business, this industry can provide the freedom, flexibility, and financial independence so many of us are searching for.
This isn’t just about business for me—it’s personal. I know how overwhelming it can be to take that first step into entrepreneurship.
That’s why I’m here. To help you overcome the obstacles I faced, avoid the common pitfalls, and create a business that works for you.
A New Chapter: Training and Consulting
For 2025, I’ve transitioned Adaline’s Playroom rom a soft play rental business to a training and consulting platform designed to help others achieve success in the mobile soft play industry. My mission is simple: to give you the tools, strategies, and support I wish I had when I was starting out.
The Soft Play Start-Up Course: This step-by-step course is designed to take you from idea to thriving business without the trial-and-error I experienced. It’s packed with everything you need to get started, from budgeting tips to marketing strategies.
CRM & Marketing Systems Built for You: I’ve also developed a powerful CRM and marketing platform tailored specifically to mobile soft play businesses. It simplifies your operations so you can focus on what matters most—growing your business and enjoying time with your family.